Media Analyses

Similar to the media monitoring, our analyses are custom-tailored to your needs. Together we define your evaluation criteria and goals and create a profile that exactly meets your requirements. Our media analytics enable you to align your communications strategy in a better way and to control its success.We determine the volume of the media coverage, the reach of the media and we break down the types of media and assess the tone of the media coverage. For this purpose, all factors that are of interest to you are analysed and the causes for biased reporting are identified. We determine the issues discussed and make their overall impact on the media measurable. We determine the response to your communications activities and thus ensure an evaluation of the success of your communications work. We compare the position of the other market players based on their media activities and media presence, and thus measure the reputation of your company compared to your competitors.We continuously create general ongoing analyses, or specific analyses that focus only on a recent issue or we accompany you in case of a crisis. You control how the topics of your balance-sheet presentation are distributed in the public or how your brand is linked to the desired attributes in the media.

Social-Media Monitoring and Analyses

We monitor and analyse your company’s performance, the media impact of your campaigns, the public discussions and opinions regarding your products, and information about your competitors. You can thus monitor the most important key-performance indicators at a glance: the online buzz, commitment, reach, tonality, platforms, influencers, issues. We identify various trends and topics that are currently “in” among online professionals (e.g. bloggers, specialist magazines) or users. With the tool Influencer Detection, we determine opinion leaders or potential trendsetters that are relevant to you.Stay up to date with regular reports, such as weekly, monthly or trend newsletters.

Trend Analyses

We will set up a “trend module” for the identification of trends and issues in your individually designed newslive newsroom. Its trend detection is based on a panel consisting of the most important or relevant influencers, bloggers and trade magazines in the respective industry. No matter if you want to focus on a regional or international level. We provide you with a clear overview on the most important key-performance indicators, influencers, posts and issue word clouds within the panel. At any time, you can expand the detailed presentations (including Topic Wordclouds) of individual issues that are defined in advance by means of relevant keywords. We ensure high data quality through a continuous optimisation of sources and topical keywords.See which issues are currently in vogue and who is talking about them. Be the first to make use of the resulting insights for your own communication activities and stay up to date with our regular reports.