We support your PR work withmedia monitoringnews alertstrend analysessocial-media insightslanguage service
Being experts in the individual, sector-specific monitoring and analysis of news and novelties, we compile up-dated press reviews, media-resonance analyses, alerts and social-media reports.
We monitor all channels for you:
Print, online, TV / radio, news agencies and social media
Our media-monitoring services are custom-tailored for you – be it print or online media, TV / radio, news agencies or social-media sources. The monitoring can take place both at national and international level.
All media can be integrated into a daily press review.
You arrange the parameters for your press review together with our experienced editors: the presentation format, the dispatch option, the media panel, the sections in the press review, the handling of same-text or similar-text messages, the delivery deadline.
You can adapt the presentation of the press review, the mailing and newsroom to your corporate design / identity at any time. You decide which text metadata to distribute.
In the newsroom, you have access to your press reviews, including the individual presentation of articles from each medium, taking into account the licensing standards. You decide which features will be visible in the newsroom.
If you want to observe additional media or topics or to just change the circle of recipients, speak to your permanent contact person with us. Our editors are at your disposal for any request and take care of all the necessary formalities.
In case of significant events, such as the balance-sheet conferences, the presentation of the quarterly business reports or in crisis situations, we offer you an all-round service: via editorially checked news alerts in 24/7 mode you are informed to the minute about all relevant news. We create topic-specific special press reviews and editorial summaries on individual articles – or summaries on the respective issue.
Analysis & Research
Our media analysts will enable you to better position your communications strategy and to control its successes
Similar to the media monitoring, our analyses are custom-tailored to your needs. Together we define your evaluation criteria and goals and create a profile that exactly meets your requirements. Our media analytics enable you to align your communications strategy in a better way and to control its success.
We determine the volume of the media coverage, the reach of the media and we break down the types of media and assess the tone of the media coverage. For this purpose, all factors that are of interest to you are analysed and the causes for biased reporting are identified. We determine the issues discussed and make their overall impact on the media measurable. We determine the response to your communications activities and thus ensure an evaluation of the success of your communications work. We compare the position of the other market players based on their media activities and media presence, and thus measure the reputation of your company compared to your competitors.
We continuously create general ongoing analyses, or specific analyses that focus only on a recent issue or we accompany you in case of a crisis. You control how the topics of your balance-sheet presentation are distributed in the public or how your brand is linked to the desired attributes in the media.
Social-Media Monitoring and Analyses
We monitor and analyse your company’s performance, the media impact of your campaigns, the public discussions and opinions regarding your products, and information about your competitors. You can thus monitor the most important key-performance indicators at a glance: the online buzz, commitment, reach, tonality, platforms, influencers, issues. We identify various trends and topics that are currently “in” among online professionals (e.g. bloggers, specialist magazines) or users. With the tool Influencer Detection, we determine opinion leaders or potential trendsetters that are relevant to you.
Stay up to date with regular reports, such as weekly, monthly or trend newsletters.
We will set up a “trend module” for the identification of trends and issues in your individually designed newslive newsroom. Its trend detection is based on a panel consisting of the most important or relevant influencers, bloggers and trade magazines in the respective industry. No matter if you want to focus on a regional or international level. We provide you with a clear overview on the most important key-performance indicators, influencers, posts and issue word clouds within the panel. At any time, you can expand the detailed presentations (including Topic Wordclouds) of individual issues that are defined in advance by means of relevant keywords. We ensure high data quality through a continuous optimisation of sources and topical keywords.
See which issues are currently in vogue and who is talking about them. Be the first to make use of the resulting insights for your own communication activities and stay up to date with our regular reports.
Consulting & special services
A language service, individual research jobs ore specially developed web applications are rounding off our portfolio of services.
We write management summaries for you, abstracts on individual articles or even complex newsletters on diverse articles in German or in English. If need be, we can also translate entire articles for you. We cover all relevant Western European languages.
We are experts in the individual, industry-specific preparation and evaluation of news and novelties. For our clients, we compile up-to-date press reviews, media resonance analyses, alerts and social-media reports.
We try to meet the increasing information demands of our customers through a comprehensive, professional monitoring and analysis of the market and its environment across all media types.
Our goal is to help you understand the perception of your business and products, and to anticipate technical changes and regulatory amendments, so as to enable you to respond quickly to industry and market developments, as well as to keep an eye on the presence and activities of your competitors.
Our employees have considerable expertise in various sectors through their work for renowned clients and can draw on up to 10 years of industry experience in analysis and evaluation services, having tackled the energy, research, food industry, lifestyle, automotive and mechanical engineering, pharmacy and the financial sectors; these industries are just a few our fields of competence. Based on our experience, we are able to adapt our services to any company, regardless of its industry and location. In addition, the support of public authorities and institutions is also part of our references.
In short: Regardless of whether you operate in a regional or an international context, we provide you with all relevant information and have the right data intelligence and social-media monitoring solution for you.
History of our staff
New foundation of newslive GmbH with headquarters in Leipzig.
Acquisition of Die Medialysten by Linkfluence SA, based in Paris, France.
Change of name to Die Medialysten, opening of the second site in Leipzig.
Founding of altares Mediamonitoring GmbH in Düsseldorf.